Playspan is now part of Visa


More than 100 million Americans prefer free-to-play games

From Gamezebo:


Most Americans prefer free-to-play game apps

From TechJournal:

An overwhelming majority (77 percent) of gamers are spending more time playing free-to-play (F2P) games than pay-to-play games, according to a new Magid study on video game business models. Magid’s survey established that 110 million Americans prefer F2P games.

The study polled gamers on a variety of topics including favored platform, spending behavior and preference between F2P and pay-to-play gaming models.


Men prefer gaming on consoles, women on smartphones

From BizReport:

According to Mintel's UK-based survey, girls age 7-15 were more likely to own, and use, a smartphone than boys the same age. Furthermore, boys are more likely to own and use gadgets that entertain, such as game consoles and desktop computers.

New research in the U.S. from Magid and PlaySpan also found a gender discrepancy with the use of these gadgets.


PlaySpan Gamer Survey Finds More Than 100 Million Americans Prefer Free To Play Games

From GamerHub.TV:

PlaySpan, a Visa company, worked with Frank N. Magid Associates to study the online games business. This research found that an overwhelming majority (77 percent) of gamers are spending more time playing free-to-play (F2P) games than pay-to-play games. In the new Magid study on video game business models, the survey established that 110 million Americans prefer F2P games.


Surprise, Surprise? A Lot of People (Especially Women) Really Like Free-to-Play Games

From AllThingsD:

With this year’s Game Developers Conference around the corner, it’s open season for industry-commissioned studies of who’s playing what and why. Just this morning, we learned that having a better phone screen makes gamers more likely to drop money on in-app purchases.


4 payment trends that will shape the future of game development

From VentureBeat:

Nearly one in 10 Americans has purchased a digital good in the past year. Today’s gamers have an unprecedented range of platforms, payment options and preferences to choose from, and there is little doubt that the digital goods economy will continue to grow.


Idea Fabrik integrates PlaySpan's UltimatePay with 3D online game development platform HeroCloud

From The Paypers:

Middleware company Idea Fabrik has secured a deal with monetisation firm PlaySpan that will see the latter's UltimatePay technology integrated into the HeroCloud games engine.


Idea Fabrik integrates PlaySpan monetization into HeroCloud

From Digital Media Wire:

PlaySpan today announced that global online games company Idea Fabrik has become the latest partner to use PlaySpan’s UltimatePay monetization product.


Selling digital goods is a science — here are 5 tips for getting it right

From Venture Beat:

Designing a revenue model based on digital goods might seem straightforward. Create a compelling product, give users a way to buy incremental content to improve their gaming experience, then sit back and count the transactions.

Experience tells us it’s not that simple. A number of considerations feed into a successful strategy, and each of them can mean the difference between profits and losses.


Virtual consumer goods in 2011, the United States increased to $ 2.3 billion

From Financial Post:

Messages, credit card and transaction service provider Visa’s PlaySpan digital advertising sector to a survey released on the morning of March 1, has doubled since 2009, consumer spending on virtual goods. Moreover, in 2011, consumers the in the virtual goods spending has grown to $ 2.3 billion, an increase of nearly 30% compared to 2009. This means that gamers per capita spending on virtual goods in 2011 was $64.




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